[ABSTRACT]
How to liberate fertile grounds in South Tyrolean agriculture? Oversimplified industrial farming policies in the region led to a decline in diversity and traditional knowledge, and fail to account for the realities of many farmers and their families. An extensive multidisciplinary inquiry that stemmed co-created future images.
[SERVICES]
Cocreation
Futuring
Digital Design
[COCREATORS]
B Kehm
A van Bezoijen
A Francescini
M Knopp
[SERVICES]
Cocreation
Futuring
Digital Design
FERTILE GROUNDS
FERTILE GROUNDS
FERTILE GROUNDS
[CHALLENGE 1.7]
The megatrend of climate change and increasing global frictions continue to put pressure on regional policies and infrastructures. Signals of systemic vulnerability and fragility are accumulating, prompting a growing number of regional stakeholders to ask for alternatives to the monocultural and intensified status quo.
[ABSTRACT]
How to liberate fertile grounds in South Tyrolean agriculture? Oversimplified industrial farming policies in the region led to a decline in diversity and traditional knowledge, and fail to account for the realities of many farmers and their families. An extensive multidisciplinary inquiry that stemmed co-created future images.
[SERVICES]
Cocreation
Futuring
Digital Design
[COCREATORS]
B Kehm
A van Bezoijen
A Francescini
M Knopp
[SERVICES]
Cocreation
Futuring
Digital Design
FERTILE GROUNDS
FERTILE GROUNDS
FERTILE GROUNDS
[CHALLENGE 1.7]
The megatrend of climate change and increasing global frictions continue to put pressure on regional policies and infrastructures. Signals of systemic vulnerability and fragility are accumulating, prompting a growing number of regional stakeholders to ask for alternatives to the monocultural and intensified status quo.
[ABSTRACT]
How to liberate fertile grounds in South Tyrolean agriculture? Oversimplified industrial farming policies in the region led to a decline in diversity and traditional knowledge, and fail to account for the realities of many farmers and their families. An extensive multidisciplinary inquiry that stemmed co-created future images.
[SERVICES]
Cocreation
Futuring
Digital Design
[COCREATORS]
B Kehm
A van Bezoijen
A Francescini
M Knopp
[SERVICES]
Cocreation
Futuring
Digital Design
FERTILE GROUNDS
FERTILE GROUNDS
FERTILE GROUNDS
[CHALLENGE 1.7]
The megatrend of climate change and increasing global frictions continue to put pressure on regional policies and infrastructures. Signals of systemic vulnerability and fragility are accumulating, prompting a growing number of regional stakeholders to ask for alternatives to the monocultural and intensified status quo.
[ABSTRACT]
How to liberate fertile grounds in South Tyrolean agriculture? Oversimplified industrial farming policies in the region led to a decline in diversity and traditional knowledge, and fail to account for the realities of many farmers and their families. An extensive multidisciplinary inquiry that stemmed co-created future images.
[SERVICES]
Cocreation
Futuring
Digital Design
[COCREATORS]
B Kehm
A van Bezoijen
A Francescini
M Knopp
[SERVICES]
Cocreation
Futuring
Digital Design
FERTILE GROUNDS
FERTILE GROUNDS
FERTILE GROUNDS
[CHALLENGE 1.7]
The megatrend of climate change and increasing global frictions continue to put pressure on regional policies and infrastructures. Signals of systemic vulnerability and fragility are accumulating, prompting a growing number of regional stakeholders to ask for alternatives to the monocultural and intensified status quo.
[APPROACH 2.7]
A research-led, multidisciplinary inquiry and participatory process focused on engaging local stakeholders from agriculture, academia and business to co-create agricultural future images based on situated knowledge, local signals and global trends.
[APPROACH 2.7]
A research-led, multidisciplinary inquiry and participatory process focused on engaging local stakeholders from agriculture, academia and business to co-create agricultural future images based on situated knowledge, local signals and global trends.
[[APPROACH 2.5]]
A research-led, multidisciplinary inquiry and participatory process focused on engaging local stakeholders from agriculture, academia and business to co-create agricultural future images based on situated knowledge, local signals and global trends.
[APPROACH 2.7]
A research-led, multidisciplinary inquiry and participatory process focused on engaging local stakeholders from agriculture, academia and business to co-create agricultural future images based on situated knowledge, local signals and global trends.
[INSIGHT 3.7]
Facilitating a series of multidisciplinary workshops led to a key insight: although diversified crop production has a long tradition and is practised by many small farmers in the region, it is a marginalised concept within cultural narratives, policies, existing networks, accessible knowledge and infrastructure.
[INSIGHT 3.7]
Facilitating a series of multidisciplinary workshops led to a key insight: although diversified crop production has a long tradition and is practised by many small farmers in the region, it is a marginalised concept within cultural narratives, policies, existing networks, accessible knowledge and infrastructure.
[INSIGHT 3.7]
Facilitating a series of multidisciplinary workshops led to a key insight: although diversified crop production has a long tradition and is practised by many small farmers in the region, it is a marginalised concept within cultural narratives, policies, existing networks, accessible knowledge and infrastructure.
[INSIGHT 3.7]
Facilitating a series of multidisciplinary workshops led to a key insight: although diversified crop production has a long tradition and is practised by many small farmers in the region, it is a marginalised concept within cultural narratives, policies, existing networks, accessible knowledge and infrastructure.
[HUMAN TRUTH 4.7]
Through interviews with representatives of three different farming categories, we found that the political and economic hegemony of the dairy industry in the regions negatively affects many stakeholders because it does not take into account a diverse set of circumstances.
Contrary to the public discourse on the subject, dairy farming is not so much an ideological issue as a practical one, relying as it does on extensive industrial, political and financial infrastructures.
[HUMAN TRUTH 4.7]
Through interviews with representatives of three different farming categories, we found that the political and economic hegemony of the dairy industry in the regions negatively affects many stakeholders because it does not take into account a diverse set of circumstances.
Contrary to the public discourse on the subject, dairy farming is not so much an ideological issue as a practical one, relying as it does on extensive industrial, political and financial infrastructures.
[HUMAN TRUTH 4.7]
Through interviews with representatives of three different farming categories, we found that the political and economic hegemony of the dairy industry in the regions negatively affects many stakeholders because it does not take into account a diverse set of circumstances.
Contrary to the public discourse on the subject, dairy farming is not so much an ideological issue as a practical one, relying as it does on extensive industrial, political and financial infrastructures.
[HUMAN TRUTH 4.7]
Through interviews with representatives of three different farming categories, we found that the political and economic hegemony of the dairy industry in the regions negatively affects many stakeholders because it does not take into account a diverse set of circumstances.
Contrary to the public discourse on the subject, dairy farming is not so much an ideological issue as a practical one, relying as it does on extensive industrial, political and financial infrastructures.
[FINDING 5.7]
Dairy (or grassland) farming systems are often portrayed as inevitable in mountain regions, but a closer look reveals a more nuanced truth. The ingenuity of the region's farmers in defying the political hegemony of industrialised farming practices, and the rich history of diversified agriculture in South Tyrol, prove just that.
Proposing dairy systems as a one-size-fits-all solution has huge opportunity costs for the whole region.
[FINDING 5.7]
Dairy (or grassland) farming systems are often portrayed as inevitable in mountain regions, but a closer look reveals a more nuanced truth. The ingenuity of the region's farmers in defying the political hegemony of industrialised farming practices, and the rich history of diversified agriculture in South Tyrol, prove just that.
Proposing dairy systems as a one-size-fits-all solution has huge opportunity costs for the whole region.
[FINDING 5.7]
Dairy (or grassland) farming systems are often portrayed as inevitable in mountain regions, but a closer look reveals a more nuanced truth. The ingenuity of the region's farmers in defying the political hegemony of industrialised farming practices, and the rich history of diversified agriculture in South Tyrol, prove just that.
Proposing dairy systems as a one-size-fits-all solution has huge opportunity costs for the whole region.
[FINDING 5.7]
Dairy (or grassland) farming systems are often portrayed as inevitable in mountain regions, but a closer look reveals a more nuanced truth. The ingenuity of the region's farmers in defying the political hegemony of industrialised farming practices, and the rich history of diversified agriculture in South Tyrol, prove just that.
Proposing dairy systems as a one-size-fits-all solution has huge opportunity costs for the whole region.
[SOLUTION 6.7]
To meet ambitious climate and food goals, the region would need to reduce its cattle population to 25,000 (20% of current levels) by 2050. At this level, the region would not be dependent on feed imports or the use of arable land for feedstock, and pollution levels would be significantly reduced. However, such a reduction in livestock numbers is only feasible if farmers and workers are provided with viable alternatives.
A desirable future-image is based on a decisive strengthening of regenerative, diverse and decentralized agriculture. This is a concept that is already flourishing in the interstitial periphery, and the relevant support structures already exist in miniature scale or can utilize repurposed parts of the current system.
[SOLUTION 6.7]
To meet ambitious climate and food goals, the region would need to reduce its cattle population to 25,000 (20% of current levels) by 2050. At this level, the region would not be dependent on feed imports or the use of arable land for feedstock, and pollution levels would be significantly reduced. However, such a reduction in livestock numbers is only feasible if farmers and workers are provided with viable alternatives.
A desirable future-image is based on a decisive strengthening of regenerative, diverse and decentralized agriculture. This is a concept that is already flourishing in the interstitial periphery, and the relevant support structures already exist in miniature scale or can utilize repurposed parts of the current system.
[SOLUTION 6.7]
To meet ambitious climate and food goals, the region would need to reduce its cattle population to 25,000 (20% of current levels) by 2050. At this level, the region would not be dependent on feed imports or the use of arable land for feedstock, and pollution levels would be significantly reduced. However, such a reduction in livestock numbers is only feasible if farmers and workers are provided with viable alternatives.
A desirable future-image is based on a decisive strengthening of regenerative, diverse and decentralized agriculture. This is a concept that is already flourishing in the interstitial periphery, and the relevant support structures already exist in miniature scale or can utilize repurposed parts of the current system.
[SOLUTION 6.7]
To meet ambitious climate and food goals, the region would need to reduce its cattle population to 25,000 (20% of current levels) by 2050. At this level, the region would not be dependent on feed imports or the use of arable land for feedstock, and pollution levels would be significantly reduced. However, such a reduction in livestock numbers is only feasible if farmers and workers are provided with viable alternatives.
A desirable future-image is based on a decisive strengthening of regenerative, diverse and decentralized agriculture. This is a concept that is already flourishing in the interstitial periphery, and the relevant support structures already exist in miniature scale or can utilize repurposed parts of the current system.
[FUTURE MUNDANE 7.7]
The diagetic prototype hints a mundane scenario situated in the proposed future image. The farmer, who now grows grain for human consumption, uses old dairy tanks to distribute a milk substitute processed by an array of old milk tanks and pumps.
The iconic semantics of the milk tank have an undeniable place in the cultural narrative and heritage of the region. Once a symbol of modernity and convenience in the laborious reality of mountain farming, or of the taste of fresh milk in the midst of pristine nature, their image has become more ambivalent today. It can now evoke associations with inhumane industrialization and its harmful consequences.
In the future, however, it could become a symbol of South Tyrolean ingenuity and adaptability. Characteristics that once determined the faith of communities, when the harsh mountain conditions determined the lives of people and families. Characteristics that seem to have been forgotten along with the cultivation of diversified crops of cereals, legumes and vegetables.
[FUTURE MUNDANE 7.7]
The diagetic prototype hints a mundane scenario situated in the proposed future image. The farmer, who now grows grain for human consumption, uses old dairy tanks to distribute a milk substitute processed by an array of old milk tanks and pumps.
The iconic semantics of the milk tank have an undeniable place in the cultural narrative and heritage of the region. Once a symbol of modernity and convenience in the laborious reality of mountain farming, or of the taste of fresh milk in the midst of pristine nature, their image has become more ambivalent today. It can now evoke associations with inhumane industrialization and its harmful consequences.
In the future, however, it could become a symbol of South Tyrolean ingenuity and adaptability. Characteristics that once determined the faith of communities, when the harsh mountain conditions determined the lives of people and families. Characteristics that seem to have been forgotten along with the cultivation of diversified crops of cereals, legumes and vegetables.
[FUTURE MUNDANE 7.7]
The diagetic prototype hints a mundane scenario situated in the proposed future image. The farmer, who now grows grain for human consumption, uses old dairy tanks to distribute a milk substitute processed by an array of old milk tanks and pumps.
The iconic semantics of the milk tank have an undeniable place in the cultural narrative and heritage of the region. Once a symbol of modernity and convenience in the laborious reality of mountain farming, or of the taste of fresh milk in the midst of pristine nature, their image has become more ambivalent today. It can now evoke associations with inhumane industrialization and its harmful consequences.
In the future, however, it could become a symbol of South Tyrolean ingenuity and adaptability. Characteristics that once determined the faith of communities, when the harsh mountain conditions determined the lives of people and families. Characteristics that seem to have been forgotten along with the cultivation of diversified crops of cereals, legumes and vegetables.
[FUTURE MUNDANE 7.7]
The diagetic prototype hints a mundane scenario situated in the proposed future image. The farmer, who now grows grain for human consumption, uses old dairy tanks to distribute a milk substitute processed by an array of old milk tanks and pumps.
The iconic semantics of the milk tank have an undeniable place in the cultural narrative and heritage of the region. Once a symbol of modernity and convenience in the laborious reality of mountain farming, or of the taste of fresh milk in the midst of pristine nature, their image has become more ambivalent today. It can now evoke associations with inhumane industrialization and its harmful consequences.
In the future, however, it could become a symbol of South Tyrolean ingenuity and adaptability. Characteristics that once determined the faith of communities, when the harsh mountain conditions determined the lives of people and families. Characteristics that seem to have been forgotten along with the cultivation of diversified crops of cereals, legumes and vegetables.
[SCROLL ↓]
[SCROLL ↓]
[CONTACT 4.4]
[CONTACT 4.4]
[CONTACT 4.4]
[CONTACT 4.4]
If you are committed to bringing regeneration to your brand or seek to understand how to make your purpose shine a bright light on your audience, reach out to me. -> hello@georgjaenchen.de
+49 157 30751618
hello@georgjaenchen.de
Germany, Berlin
+49 157 30751618
hello@georgjaenchen.de
Germany, Berlin
[LEGAL]
[LEGAL]
[DETAILS]
[DETAILS]