Carbonland

GEORG J * PURPOSE STRATEGIST

GEORG JÆNCHEN * PURPOSE STRATEGIST

[ABSTRACT]

Carbonland Trust is revolutionizing the status quo by democratizing access and uncompromising accountability in the nature-based carbonmarkets. Can the startup win the hearts of sustainable changemakers in a market riddled with rusty infrastructure and a track record of dubious practices, or how to restore trust in a broken system?

[DETAILS]

Brand Strategy
Digital Design

2022

[DETAILS]

Brand Strategy
Digital Design

2022

CARBONLAND
CARBONLAND
CARBONLAND

[CHALLENGE 1.4]

The key challenge for the North American startup is to build a reputation as a legitimate partner in the high-stakes environment of the carbon markets by emphasizing its embrace of the intricate complexities in the nature-based carbon markets.

[APPROACH 2.4]

[[APPROACH 2.5]]

As scientific evidence highlights the establishment of plant-based food systems as a readily available and effective resilience strategy, it was essential to explore the feasibility of implementing such a system in South Tyrol's context. Therefore we investigated the situated constraints present in the region through a multidisciplinary and participatory approach.

Highlighting the organization's unique core activities that allow it to disrupt the market showed a compelling way to avoid typical eco-design clichés. Positioned at the intersection of cutting-edge technology and natural regeneration, the visual identity will make a bold and clear impression on early adopters, network partners and investors.

[SOLUTION 3.4]

Cohesive brand collateral such as a responsive website, business cards, pitch deck & brand guidelines were created to secure the startup's image early on as a reliable partner in the nature-based carbon market. A delicate environment where credibility is a must and decisions have far reaching consequences for society and the biosphere.

[BACK TO HOME]

[CONTACT 4.4]

GEORG JÆNCHEN
BERLIN BASED DESIGN FUTURIST AND STRATEGIC CREATIVE
GEORG JÆNCHEN
BERLIN BASED DESIGN FUTURIST AND STRATEGIC CREATIVE

[REACH OUT]

I work with teams and organisations on projects that benefit from strategic clarity, design depth and a forward-looking perspective. If you're building something that needs clear positioning, creative structure or future-oriented edge — reach out to me.

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+49 157 30751618

hello@georgjaenchen.de

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