[ABSTRACT]
Carbonland Trust is revolutionizing the status quo by democratizing access and uncompromising accountability in the nature-based carbonmarkets. Can the startup win the hearts of sustainable changemakers in a market riddled with rusty infrastructure and a track record of dubious practices, or how to restore trust in a broken system?
The key challenge for the North American startup is to build a reputation as a legitimate partner in the high-stakes environment of the carbon markets by emphasizing its embrace of the intricate complexities in the nature-based carbon markets.